End-of-Summer: 14-Day Plant-Slant Healthy Eating Challenge

farmer's market vege.jpg

At no other time of year is produce at this level of abundance and accessibility: fresh tomatoes, juicy melons, ripe berries, the list goes on. Finding it is easier now than any other time of year, too: local farmers markets, grocery stores that stock locally-grown fruits and veggies, or maybe even your own garden (or your neighbor’s!).

That’s why late August into early September felt like an opportune time to run a plant-slant, healthy eating challenge. 

How To Do It:

Register for the challenge on ChallengeRunner here. If you don’t already have an account, you can register one here​. You can access ChallengeRunner on your computer, or you can download the app to your smartphone. 

Challenge Details:

Runs from August 25th - September 7th 

In ChallengeRunner, select all activities you try over the 14-day challenge:

  • Try 3 new fruits 

  • Try 3 new vegetables

  • Try a new recipe using seasonal vegetables (Ideas here

  • Try a veggie-based snack (Ideas here)

  • Eat a rainbow of colors for breakfast

  • Eat a rainbow of colors for lunch

  • Eat a rainbow of colors for dinner

  • Select locally-grown produce

  • Try a Blue Zones recipe (here)

  • Opt for a fruit-based dessert

The Why:

Benefits of this challenge:

  • Increasing the amounts of vegetables and fruit you eat will actually help make your life feel less stressful (Journal of Clinical Nutrition)

  • Eating a wide variety of foods is good for your mental health as is evidenced by the emerging field of nutritional psychiatry (Harvard Health Publishing)​

  • The greater diversity you have in your diet, the more diversity you will have in your gut microbiome, which has multiple benefits, including a stronger immune system (Journal of Molecular Metabolism)

  • Vegetable and fruit consumption decreases inflammation in the body, which is a major contributor of chronic disease (National Institutes of Health)

Where To Find Produce:

Farmer’s Market at IX park-

When: Saturdays 8:00 am-12:00 pm

Where: IX Art Park - 522 2nd St. SE, Charlottesville

*SNAP and SNAP Match is available at this market.

Thursday Night Market at IX park-

When: Thursdays 4:00 pm-8:00 pm

Where: IX Art Park - 522 2nd St. SE, Charlottesville

*SNAP and SNAP Match is NOT available at this market.

Charlottesville City Market-

When: Saturdays 8:00 am - 12:00 pm

Where: 100 Water Street, Charlottesville, VA

Farmer’s in the Park-

When: Wednesdays 3:00 pm- 7:00 pm

Where: 300 Meade Avenue, Charlottesville, VA

Our Fresh Farmacy Program-

Farm-fresh produce delivered to your doorstep or a community site near you. More information is available here​.



The top 3 participants, and 3 participants chosen at random, will receive prizes. Choose from our list of kitchen tools to help you keep eating with a plant-slant year round!